First Direct Bank
First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom.
First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom. First Direct has headquarters in Leeds, England, and has 1.45 million customers. It was awarded Most Trusted Financial Provider by Moneywise in 2019, and was ranked top in the February 2020 Competition and Markets Authority bi-annual survey for overall service quality
Latest News
Oct. 23, 2026
Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK
Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters
Oct. 23, 2026
Florence Signs Director Jake Vriez Elaar
The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work