Fry Family Food

It all began in the Fry family kitchen in South Africa over three decades ago, where Wally and Debbie Fry learnt how to make delicious meat-free burgers and sausages to feed their family

It all began in the Fry family kitchen in South Africa over three decades ago, where Wally and Debbie Fry learnt how to make delicious meat-free burgers and sausages to feed their family. Debbie and her daughter Tammy (both born vegetarians) had persuaded Wally (an avid meat eater) to give up meat. On a mission to find nutritious and satisfying meat alternatives for his family, Wally started experimenting in their kitchen. 30-years later, the Fry’s award-winning range of vegan products are available all over the world and the brand, under the continued guidance of Tammy, has pioneered the plant-based food space by making tasty meat-free alternatives that are simple and fuss-free. In 2020, The Fry Family Food Co. joined forces with LIVEKINDLY Collective as part of a leading global movement to make plant-based living the new norm. This unique collective is now on track to become one of the world’s largest plant-based food companies.

Latest News

May. 04, 2024

"FACE UN-RECOGNITION": A New Campaign by Republica Havas in Collaboration with the Fight Against Alzheimer's Association

Agency reunites with the Alzheimer's organization to raise awareness about one of the key symptoms of the disease

May. 03, 2024

Power Up! A Nostalgic Look at Gaming's Evolution: From Pong to Virtual Reality

Remember the thrill of finally winning a hand in traditional slot machines, the rush of competition, the strategic thinking– it's all part of the magic of games