Fussy
The refillable plant-powered deodorant turning the tide on single-use plastic.
Smelling is Believing in Fussy's Festive Campaign
Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable
Deodorant Brand Fussy Turns Plastic to Vinyl with Deborah Meaden
Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days
Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single
"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy
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Aug. 28, 2026
Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products
The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off
Aug. 28, 2026
Beauty Brand LUX Puts Singapore's Fashion Crowd on the Spot at Orchard Road Fashion Week
Red-carpet stunt with Sky Alfonso brings the viral #LUXMyWill trend to life, asking what a "final fit" says about identity and legacy