Fussy
The refillable plant-powered deodorant turning the tide on single-use plastic.
Smelling is Believing in Fussy's Festive Campaign
Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable
Deodorant Brand Fussy Turns Plastic to Vinyl with Deborah Meaden
Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days
Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single
"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players