
Fussy
The refillable plant-powered deodorant turning the tide on single-use plastic.
Smelling is Believing in Fussy's Festive Campaign
Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable
Deodorant Brand Fussy Turns Plastic to Vinyl with Deborah Meaden
Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days
Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single
"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy
Latest News
Oct. 08, 2026
Arcade Unveils Next Chapter Through Expanded Creative Editorial Roster, New Website & Launch of Arcade Color
The company has expanded its roster with the addition of editors Jojo King, Saam Hodivala, and Alex Morrison
Oct. 08, 2026
Production Veteran Jenny Lumpkin Launches Modern Standard
The new Modern Standard network offers ad agencies and brands a pre-vetted community of creative talent and production capabilities



