Fussy

The refillable plant-powered deodorant turning the tide on single-use plastic.

Dec. 05, 2024

Smelling is Believing in Fussy's Festive Campaign

Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable

Oct. 07, 2024

Deodorant Brand Fussy Turns Plastic to Vinyl with Deborah Meaden

Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days

Nov. 08, 2022

Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single

"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy

Latest News

Oct. 08, 2026

​​Arcade Unveils Next Chapter Through Expanded Creative Editorial Roster, New Website & Launch of Arcade Color

The company has expanded its roster with the addition of editors Jojo King, Saam Hodivala, and Alex Morrison

Oct. 08, 2026

Production Veteran Jenny Lumpkin Launches Modern Standard

The new Modern Standard network offers ad agencies and brands a pre-vetted community of creative talent and production capabilities