G-Star RAW

Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.

Apr. 21, 2023

G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces

"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less

Sep. 26, 2022

Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign

Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign

May. 24, 2022

Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message

The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"

Jan. 14, 2022

Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance

New campaign by creative agency The Family Amsterdam

Latest News

Apr. 24, 2024

Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste

Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG

Apr. 24, 2024

"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy

The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack