G-Star RAW
Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.
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G-STAR Unveils Anatomic Denim: A Fusion of Innovation, Movement, and Art
The project spans three pillars: a new denim collection, a global campaign by Jordan Hemingway
G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces
"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less
Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign
Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign
Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message
The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"
Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance
New campaign by creative agency The Family Amsterdam
Latest News
Oct. 02, 2026
Liquid Death and Goodwipes Launch Second Collaboration Phase with Prestige Skincare-Inspired Toilet Wipes Video
The limited-edition sCREAM Soda wipes launched exclusively at more than 4,000 Walmart stores nationwide in August
Oct. 02, 2026
JDO Takes Non-Alcoholic Luxury to the Global Stage with HYVE
Artistically blended with nootropics and wild-foraged rhododendron nectar, HYVE is imagined as a euphoric alcohol-free spirit inspired by the natural beauty