G-Star RAW

Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.

Sep. 24, 2025

G-STAR Unveils Anatomic Denim: A Fusion of Innovation, Movement, and Art

The project spans three pillars: a new denim collection, a global campaign by Jordan Hemingway

Apr. 21, 2023

G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces

"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less

Sep. 26, 2022

Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign

Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign

May. 24, 2022

Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message

The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"

Jan. 14, 2022

Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance

New campaign by creative agency The Family Amsterdam

Latest News

Aug. 19, 2026

A&W Asks Fans to Officially Declare Their Allegiance to Its Long-Awaited Chicken Sandwich

The iconic QSR franchise asks fans to swear off other chicken sandwiches, stoking fast-food rivalries on Instagram

Aug. 19, 2026

Cosmo Expands Across Latin America with a new Production Service Platform

Born in Rio de Janeiro, the production service company is expanding its capabilities across Latin America through a strategic partnership with Landscape