Gatorade

Fueling athletic performance for more than 50 years.

Apr. 24, 2026

Springtime and TBWA\Chiat\Day LA Launch the New Global Football Campaign for Gatorade

Led by Luis Diaz, Julian Alvarez and Vinicius Junior, Gatorade's new global campaign urges athletes to trust the sweat that builds greatness

Sep. 11, 2024

Gatorade's Latest Campaign Challenges its Main Rival, Water

Springtime launches its second campaign for Gatorade, following their Cannes Lions-winning "Gatorade Match Saver"

Latest News

Jul. 09, 2026

M+C Saatchi North America Launches New Entertainment Marketing Practice, Appoints Jen Bacchus to Lead

Former WME executive joins to build the agency's new North American capability spanning talent strategy, entertainment partnerships

Jul. 09, 2026

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations