Gatorade

Fueling athletic performance for more than 50 years.

Apr. 24, 2026

Springtime and TBWA\Chiat\Day LA Launch the New Global Football Campaign for Gatorade

Led by Luis Diaz, Julian Alvarez and Vinicius Junior, Gatorade's new global campaign urges athletes to trust the sweat that builds greatness

Sep. 11, 2024

Gatorade's Latest Campaign Challenges its Main Rival, Water

Springtime launches its second campaign for Gatorade, following their Cannes Lions-winning "Gatorade Match Saver"

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour