Gatorade
Fueling athletic performance for more than 50 years.
Apr. 24, 2026
Springtime and TBWA\Chiat\Day LA Launch the New Global Football Campaign for Gatorade
Led by Luis Diaz, Julian Alvarez and Vinicius Junior, Gatorade's new global campaign urges athletes to trust the sweat that builds greatness
Sep. 11, 2024
Gatorade's Latest Campaign Challenges its Main Rival, Water
Springtime launches its second campaign for Gatorade, following their Cannes Lions-winning "Gatorade Match Saver"
Latest News
Jul. 09, 2026
Ad of the Day | Elo Unearths Letter from Pele in new Messaging that Inspires Brazilians' National Pride
Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth