Haribo

Haribo is a German confectionery company founded by Hans Riegel Sr. in 1920.

+49 2641 3000

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration