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HELLMANN'S

Mar. 13, 2026

Hellmann's Easter Egg Hunt with Mr. Doodle

The creative commerce campaign, created by VML & WPP Unite, will include behind the scenes looks at Mr. Doodle in action, through a social film

Jun. 13, 2025

Hellmann's Mayonnaise Relaunches "Bring Out the Best" with A New Comedic Twist

The re-energized "Bring Out the Best" campaign was created by Ogilvy UK in collaboration with DAVID Madrid

Apr. 24, 2025

Hellmann's Launches AI-Powered Platform that Detects Hunger to Boost Gamers' Performance

Hungry Games, created with FURIA, tracks facial cues to alert players when they need a break

Apr. 11, 2025

Mayonnaisism: Hellmann's Creates New Artistic Movement in Brazil

Hellmann's turned Brazil’s beloved homemade potato salad into art for a first-of-its-kind gallery exhibit in Sao Paulo

Feb. 12, 2024

Hellmann's Big Game Commercial Puts a "Paws" on Food Waste Starring Mayo Cat and Kate McKinnon

Mayo Cat inspires viewers to make delicious meals out of leftovers with one simple ingredient: Hellmann's "may-ow"

Dec. 12, 2023

Don't See Anything in your Fridge? Hellmann's Prompts People to Look Again at their Leftovers

A new global campaign by Ogilvy UK and Hellmann’s encourages people to use up their food in the fridge

Latest News

Aug. 25, 2026

System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses

New tool, rooted in human emotion, offers predictive metrics at speed and scale

Aug. 25, 2026

Deaf Racing Driver Caleb McDuff Turns Silence into a Competitive Advantage, in new Film

"Fuelled by Silence" aims to help 18-year-old McDuff find new sponsors