Hooked On Phonics

Hooked on Phonics® has been creating award-winning educational programs for children for nearly 35 years.

1-888-605-5055

Jun. 10, 2026

Campaign uses disruptive humor to put a 40-year legacy brand back where it belongs: in front of the families who need it most

Feb. 28, 2022

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics

Aug. 14, 2026

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

The first drag king competition series returns this fall and hits the road for a 22-city national tour