IAMS

59% of American dogs are overweight or obese and most dog parents don’t even realize it
Mar. 31, 2026

The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home

Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health

Apr. 16, 2025

The IAMS Brand Launches AI-Powered "I Want a Puppy/Kitten Studios"

New AI video tool using Google's Veo 2 model helps hopeful pet parents create high-quality short films to convince loved ones it's time for a puppy or kitten

Nov. 28, 2024

IAMS Brand Gets Oversized Dog Balloon Stuck–On Purpose–En Route to Parade

One real dog's wellness journey – and his turn as a larger-than-life city spectacle–brings attention to a pressing pet health issue

Latest News

Nov. 12, 2026

Art Directors Club Names Global Finalists for ADC Young Guns 24

All winners receive a unique version of the iconic ADC Young Guns Cube, designed exclusively for this year’s incoming class

Nov. 12, 2026

Dave & Buster's Surrenders to Doom. Introducing Doom & Buster's

Dave & Buster's yields to the awesome might of Doctor Doom, surrendering its own name for a nationwide takeover