IAMS

59% of American dogs are overweight or obese and most dog parents don’t even realize it

Mar. 31, 2026

The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home

Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health

Apr. 16, 2025

The IAMS Brand Launches AI-Powered "I Want a Puppy/Kitten Studios"

New AI video tool using Google's Veo 2 model helps hopeful pet parents create high-quality short films to convince loved ones it's time for a puppy or kitten

Nov. 28, 2024

IAMS Brand Gets Oversized Dog Balloon Stuck–On Purpose–En Route to Parade

One real dog's wellness journey – and his turn as a larger-than-life city spectacle–brings attention to a pressing pet health issue

Latest News

Aug. 23, 2026

No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials

The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film

Aug. 23, 2026

Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers

ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance