ICRC

International Committee of the Red Cross: On the ground in over 80 countries, providing humanitarian aid to victims of conflict and violence.

Apr. 28, 2023

Red Cross France & Ogilvy Paris Launch the Not Generated by AI Pro Bono Campaign

The pro-bono campaign will be launched in two waves starting April 22 on social networks, in magazines, and out-of-home

Nov. 03, 2022

Red Cross Anti-Gun PSA Shows How One Stray Bullet Can Scar an Entire Community

Emotionally Film Aims to Highlight the Beauty and Poetry That Struggles to Exist Amidst the Prevalence of Gun Violence

May. 02, 2022

Ad of the Day | A Hand-Embroidered Print Campaign to Reunite People

Maria Lavanchy only used red and black thread embroidered on watercolor paper to make it

Apr. 12, 2022

A First Aid Course Aims To Teach That Every Life Is Worth Saving

Bank BNP Paribas, the Red Cross, and VMLY&R launch First Aid for Humanity, a first aid training course that challenges unconscious biases

Nov. 10, 2020

PENNY and Serviceplan Campaign Create Christmas Campaign to Raise Funds for German Red Cross

PENNY's heart-warming animated festive campaign has a charitable message in keeping with the need for a community spirit now more than ever.

Apr. 28, 2020

Happiness and IRFC Create Snap Camera Face Filter to Show You How Much You Really Touch Your Face

This fun face filter shows you how much you really touch your face to help IRFC change behavior to stop the spread of Covid-19.

Jan. 21, 2020

Fortnite Gamers Are Saving Lives Rather Than Taking Them

Wunderman Thompson and the International Red Cross launch “Liferun” – a new creative mode for Fortnite at PAX South 2020 – reaching approximately 14 million users

Jul. 10, 2019

International Committee of the Red Cross breaks the prejudice surrounding disappeared relatives

Cheil’s 90-second film, and four 30-second versions, will run across Facebook, Instagram, Twitter, and YouTube globally.

Mar. 07, 2018

Red Cross Introduces "Enter the room", an AR Experience That Puts You at the Heart of War

“Enter the room” was conceived of and developed by French agency Nedd.

Dec. 11, 2017

Ad of the Day | Hard-hitting campaign for the ICRC highlights the agony parents feel when children go missing

The film uses CCTV footage of parents and grandparents desperately searching for children

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing