
KUL MOCKS
The “non-alcoholic” beers and wines they were able to find still didn’t meet Danielle’s needs as many of these options still contained a small amount of alcohol.
Creating KUL MOCKS wasn’t just about the beverages, it was about creating the experience of drinking a cocktail, without the alcohol. The Wisconsin-based brand stems from the vision of husband and wife duo Nate and Danielle Goss who were overjoyed when they found out they were expecting their first child. As a couple who took pleasure in socializing over cocktails, they began seeking non-alcoholic options for Danielle. In the process, they quickly realized that booze-free cocktails and ready-to-drink mocktails were hard to find or non-existent in stores, bars and restaurants.
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