Lacoste

René Lacoste, a legendary tennis champion in the 1920s, embodied elegance in everything he did. As a visionary free thinker, he defied given rules to innovate, invent and reinvent throughout his life. One example is the creation of the very first short-sleeved polo shirt in breathable fabric that he designed to increase freedom of movement during play. This piece led to the founding of a brand capable of liberating fashion codes with elegance as its founding value.

The values that insp...