LALCEC
The Liga Argentina de Lucha Contra el Cancer (LALCEC) is an organization of civil society founded on July 22, 1921 by the late Helena Larroque de Roffo.
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth