LALCEC
The Liga Argentina de Lucha Contra el Cancer (LALCEC) is an organization of civil society founded on July 22, 1921 by the late Helena Larroque de Roffo.
"Have You Had Your Annual Prostate Exam Yet?" The Question That Disrupted Media
LALCEC, Grey Argentina, and NINCH®'s "One More Question" campaign sparks vital dialogue for prostate cancer awareness
Buenos Aires Theater Productions Altered their Stories in a Joint Action with LALCEC and Grey Argentina
LALCEC and Grey Argentina turned every play ticket into the possibility to get a free mammogram
More than 30 NGOs Decide to Postpone World Breast Cancer Day
The campaign created by Grey Argentina historically brought together the joint action of more than 30 civil society organizations
LALCEC & Grey Argentina Ask You to "Don't Fear the Finger"
In the road to World Day of Prostate Cancer, the LALCEC presents a fun, catchy, and didactic song for us to face our silliest, most senseless fears
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing