Lobos 1707

Lobos 1707 is an independent spirits producer based in New York.
Lobos 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James. The portfolio includes Lobos 1707 Tequila, Extra Añejo, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Joven and Lobos 1707 Mezcal Artesanal, all premium products infused with history, culture...

Latest News

Nov. 11, 2026

H/L Celebrates Diwali With Toyota and a Music-Centered Spot Featuring Bay Area Artist Fijiana

As home to one of the largest South Asian populations in the United States and a key community for NorCal Toyota

Nov. 11, 2026

Saint Elmo's Tourism and Schwarzwald Tourismus Develop Cuckoo Clock for Kelly Clarkson

Kelly Clarkson inquired about the bird in Brooklyn and later reported on X that she had been treated condescendingly