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Lucozade

May. 06, 2026

Lucozade Grafruitti Returns with Waterloo Takeover, as "Believers" Drive a Cultural Moment

Brand activation agency ZEAL transforms London’s busiest station into an immersive Grafruitti experience as Suntory brand looks to drive mass trial and demand

Apr. 29, 2026

Lucozade Motivates Runners with Jamie Laing at the 2026 London Marathon

Focusing on the mile 23 turning point, lucozade delivers mental boost and physical fuel to push through

Apr. 02, 2026

Back for the Believers: Lucozade Relaunches Iconic Grafruitti Flavour with We Are Social

After initially launching in 2015 as a limited edition release, Lucozade has brought back Grafruitti "For the Believers"

Aug. 12, 2025

Lucozade and We Are Social Sport Bring the Energy to Local Communities with Anthony Joshua

We Are Social sport took over a Watford Morrisons for a day with AJ

Jul. 10, 2025

Lucozade and We Are Social Launch "Tradie All Stars" Campaign to Celebrate UK Tradespeople

Using stats sourced from Checkatrade, the cards feature strength, speed, wits, endurance, and a Tradie All Stars rating

Apr. 25, 2025

Lucozade Alert Launches new Anthony Joshua Edition with "Office Ring Walk" Campaign by We Are Social Sport

The launch campaign has been led by Lucozade's UK social media agency We Are Social Sport

Mar. 06, 2025

Lucozade and Jude Bellingham Launch new Collaborative Drink with Social-First Campaign from We Are Social Sport

Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick

May. 16, 2024

Jude Bellingham Brings the Energy for Lucozade in Latest Campaign by adam&eveDDB

England star Jude Bellingham has been announced as Lucozade's newest athlete in its latest ad, "Football x Renovators"

Jan. 10, 2023

Lucozade Sport Empowers the Nation to Get Moving With new Campaign

adam&eveDDB spot sees the sports drink brand empower Brits to get moving in the new year

Feb. 26, 2018

Lucozade reunites with Lara Croft in explosive new Tomb Raider commercial

Breaking today, the campaign marks a return to TV screens for Lucozade Energy after a break of two years.

Latest News

Jun. 09, 2026

Good Times Signs Director Thom Kerr for US Commercial Representation

Kerr’s signing comes on the heels of directing a Wendy’s campaign featuring Ice Spice, produced by Good Times

Jun. 09, 2026

Jonathan Bailey Steps Into His New Role as The Martini Man

Award-winning actor stars in new MARTINI® campaign celebrating spontaneity and modern aperitivo culture