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Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

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Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

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Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing

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