Minus 196

-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.

Oct. 21, 2024

-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London

Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain

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Aug. 25, 2026

New Report from Oxford Road and Westwood One Reveals Untapped Opportunities for AI Brands

Despite the effectiveness of audio advertising, new data shows it remains underutilized in driving AI widespread adoption

Aug. 25, 2026

Grow Therapy Launches a National Campaign Reframing Therapy as a Practice for Progress

Four musical films capture the personal growth that unfolds when people care for their mental health