
Minus 196
-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.
Oct. 21, 2024
-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London
Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain
Latest News
Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience

