
Minus 196
-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.
Oct. 21, 2024
-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London
Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain
Latest News
Jun. 24, 2026
Humanat Launches Eye-Popping OOH Campaign for Booksy
Guerrilla-style campaign squarely aimed at dallas-fort worth beauty and wellness professionals
Jun. 24, 2026
M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo
The agency will work for BOSS and HUGO across key brand and business moments

