Minus 196

-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.

Oct. 21, 2024

-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London

Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain

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Jul. 15, 2026

Mike Harmer Joins Eyeballs as Co-Founder

Announcement comes as the company launches its new website and integrated visibility offering

Jul. 15, 2026

Pizza Hut Unveils Nostalgic Limited-Edition Capsule Collection Celebrating the Originals who Made the Hut Iconic

The collaboration celebrates Pizza Hut's Heritage, Book It!, and the people who made the brand iconic