New Balance
We build global brands that athletes are proud to wear, associates are proud to create, & communities are proud to host.
New Balance Unveils Epic Month-Long "Grey Day" Celebration
New Balance celebrates "Grey Day" all month with limited-edition sneakers and apparel
Tuff's Joe Mischo Directs "Eye of the Storm" Basketball Brand Film for New Balance
Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw
New Balance Takes To Brighton Beach For "No half measures" Campaign By 20ten
Campaign breaks online through Sports Direct social channels
New Balance's #BeTheException Activation Uses AI to Spot Trendsetters
Machine learning and innovation combine for Wildbytes’ explosive launch of the Fresh Foam Cruz Nubuck
BMB launches second film for New Balance's "My Future Self" campaign
Creative agency BMB has launched new 30" and 60" spots for New Balance's "My Future Self" campaign.
BMB launches ‘My Future Self’ campaign for New Balance
Creative agency BMB has launched a social, digital and experiential campaign for New Balance, having replaced Adidas as the England and Wales Cricket Board (ECB) kit sponsor.
Latest News
Jul. 04, 2026
Paddy Power Makes England's "Declaration of Kane-Dependence" Official
In a stunt marking America's 250th Independence Day, a traditional town crier publicly read the declaration beneath the statue of George Washington
Jul. 03, 2026
Cannes vs. The Consumers: Craft and Humour Conquer AI
System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026