Not Your Mother's
Live Your Hair’s Best Life
We celebrate our differences and create high quality, salon-inspired, clean haircare products for all generations. We’re bold, different and always evolving.
Latest News
Oct. 14, 2026
Billion Dollar Boy Group Acquires Creator Authority, Building The Global Leader in B2B Creator Marketing
Following the acquisition, BDB Group global revenue is forecast to exceed $100m in 2027
Oct. 14, 2026
Yoto Unveils New Global Brand Platform "It's a Listening Thing" with Akcelo
The integrated campaign is Akcelo’s first for Yoto since being appointed global agency of record in June 2026