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Nurofen

Nov. 12, 2025

Nurofen Wins the Grand Effie at the 2025 Effie Awards UK

Nurofen was recognised for its work to end gender bias in pain management, in partnership with McCann London

Jul. 23, 2019

Ad of the Day | A film by Nurofen reveals that swearing helps with pain tolerance

Dr Richard Stephen’s original 2009 study discovered that swearing can increase pain tolerance in the short term.

Nov. 09, 2018

Human science powers latest Nurofen ads by McCann London

The films were created by the same directors Tim & Joe through production company Friend.

Latest News

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy

Jul. 31, 2026

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences