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Nurofen
Nurofen Wins the Grand Effie at the 2025 Effie Awards UK
Nurofen was recognised for its work to end gender bias in pain management, in partnership with McCann London
Ad of the Day | A film by Nurofen reveals that swearing helps with pain tolerance
Dr Richard Stephen’s original 2009 study discovered that swearing can increase pain tolerance in the short term.
Human science powers latest Nurofen ads by McCann London
The films were created by the same directors Tim & Joe through production company Friend.
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