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O Boticario
Here at Boticário, you'll find the best in perfumes, makeup, cosmetics, gifts, and more! Visit us and check it out!
O Boticario Launches "Code Her" Movement Against Digital Image Manipulation Crimes
Initiative launches AI bot to detect and hide image manipulation, plus legal education
Boticario's Mother's Day Campaign Redefines the "Empty Nest" Theme
The brand explores a universal theme around the pain and beauty of goodbyes in motherhood
O Boticario Releases Malbec Black Legend with Two Global Football Legends
Fabio Cannavaro highlights Kaka's legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch
With its Biggest Film Yet, O Boticario Launches Short About Family Bullying in Christmas Campaign
Brand conducts ground-breaking study on the issue in Brazil and invites people to reflect on the impact their words can have on relatives
Ad of the Day | Boticario Highlights Women Trying to Conceive, Reinforcing Commitment to Real Stories
Short film and 360° impact initiatives are complemented by educational, supportive content produced in partnership with B2Mamy
Ad of the Day | In a holiday Production, Boticario Highlights Caring for Loved Ones as a Natural Part of Life's Journey
The campaign sparks conversations about the challenges families face when they must care for those who once cared for them
"Tempest": Short Film from O Boticario Reflects on the Dilemmas and Stigmas Faced by Mothers of Teenagers
The biggest production by the brand yet takes an unexpected tack by portraying a turbulent phase for Mother’s Day
O Boticario Recreates Guanabara Bay's Scent, Emphasizing the Urgency of Preserving Threatened Natural Reserves
In a project created by AlmapBBDO, the beauty brand recreates the scent of the bay before it was polluted
O Boticario's Christmas Campaign Addresses the Issue of Artificial Intimacy and Encourages People to Connect on a Genuine Level
Developed by AlmapBBDO, the film, set to "I'll Be There", by the Jackson 5, invites people to "Make Your Love Present"
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025