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Pedigree
At PEDIGREE®, we know that every dog deserves good food and a loving home.
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025
Pedigree Launches AI Tool to Facilitate Responsible Dog Adoption in Brazil
The campaign featuring Felca promotes melhoramigo.ai, encouraging responsible adoption by highlighting real human-animal bonds
First Dog Show for Mixed-Breed Dogs Celebrates the "Caramelo," Supported by PEDIGREE
A touching exhibition on mixed-breed dogs promoted responsible adoption and featured Tatá Werneck, who adopted a Caramelo named Alice
PEDIGREE Launches Campaign to Recognize Caramelos and Mixed-Breed Dogs
Backed by Brazilian stars, the initiative launches the largest Caramelo genetic study and a Kennel Club
Latest News
Sep. 11, 2026
First Work Following Pitch Win: Saint Elmo's and BVB Present Mockumentary "Buying Borussia"
Saint Elmo's and Borussia Dortmund have already worked together on the multi-award-winning campaign "Balls for Balls"
Sep. 11, 2026
Ad of the Day | Club Med and BETC Paris Redefine Free Time With "The Art of Free Time" Campaign
When Was The Last Time Your Free Time Was Truly Free?