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Pedigree

At PEDIGREE®, we know that every dog deserves good food and a loving home.

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025

Mar. 31, 2026

Pedigree Launches AI Tool to Facilitate Responsible Dog Adoption in Brazil

The campaign featuring Felca promotes melhoramigo.ai, encouraging responsible adoption by highlighting real human-animal bonds

Apr. 04, 2025

First Dog Show for Mixed-Breed Dogs Celebrates the "Caramelo," Supported by PEDIGREE

A touching exhibition on mixed-breed dogs promoted responsible adoption and featured Tatá Werneck, who adopted a Caramelo named Alice

Mar. 17, 2025

PEDIGREE Launches Campaign to Recognize Caramelos and Mixed-Breed Dogs

Backed by Brazilian stars, the initiative launches the largest Caramelo genetic study and a Kennel Club

Latest News

Jun. 23, 2026

Company 3 Highlights World-Class Finishing and VFX Expertise

Operating across studios in Los Angeles, New York, and Atlanta, with virtual access available through any Company 3 Virtual Outpost

Jun. 23, 2026

NIBE Addresses Europe's Energy Dependency in new International Campaign

BBDO Nordics urges policymakers and households to see heating as a matter of resilience and energy security