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Pedigree
At PEDIGREE®, we know that every dog deserves good food and a loving home.
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025
Mar. 31, 2026
Pedigree Launches AI Tool to Facilitate Responsible Dog Adoption in Brazil
The campaign featuring Felca promotes melhoramigo.ai, encouraging responsible adoption by highlighting real human-animal bonds
Apr. 04, 2025
First Dog Show for Mixed-Breed Dogs Celebrates the "Caramelo," Supported by PEDIGREE
A touching exhibition on mixed-breed dogs promoted responsible adoption and featured Tatá Werneck, who adopted a Caramelo named Alice
Mar. 17, 2025
PEDIGREE Launches Campaign to Recognize Caramelos and Mixed-Breed Dogs
Backed by Brazilian stars, the initiative launches the largest Caramelo genetic study and a Kennel Club
Latest News
Nov. 11, 2026
H/L Celebrates Diwali With Toyota and a Music-Centered Spot Featuring Bay Area Artist Fijiana
As home to one of the largest South Asian populations in the United States and a key community for NorCal Toyota
Nov. 11, 2026
Saint Elmo's Tourism and Schwarzwald Tourismus Develop Cuckoo Clock for Kelly Clarkson
Kelly Clarkson inquired about the bird in Brooklyn and later reported on X that she had been treated condescendingly