Polaroid

We create beautiful tools to capture the meaningful moments in life.

+1 212-219-3254

We’re Polaroid: the original home of analog instant photography. Over our 82-year journey we’ve been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. We create beautiful tools to bring people together in human and meaningful ways. In a world that’s more disconnected than ever, there’s never been a better time to appreciate what’s in front of you. From our refurbished vintage Polaroid cameras to our Phone to Polaroid™️ Lab, we create beautiful, life-enriching tools to ground you in the here and now. We exist to help you see everyday moments, to pause them, and to relive them in something you can hold in your hand and turn to forever.

Latest News

Jul. 03, 2026

Cannes vs. The Consumers: Craft and Humour Conquer AI

System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026

Jul. 03, 2026

Rainbow Lobster Behind Grand Prix for Good-Winning 600K Network

The Cannes Lions-winning project became a global call for humanitarian aid after Venezuela's devastating earthquake