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Propel

Fitness isn’t a destination, it’s a way of life.

Jul. 02, 2024

Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement

Oct. 09, 2026

Over the course of his career, he has created campaigns for an extensive roster of iconic brands, from Nike and Mercedes to Ubisoft

Oct. 09, 2026

The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email