PureTalk
Nationwide coverage on the most reliable 5G network at about half the cost. Simply. Smarter. Wireless
Feb. 07, 2024
St. John and Nectar Studios Create new Campaign for Wireless Brand PureTalk
The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless provider
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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
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Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth