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PURINA

Apr. 15, 2025

Cat Codes: Your Cat Types, and You Get a Discount

An innovative CRM initiative by Purina Friskies, conceived by Publicis Brazil, turns cats' habit of walking on keyboards into promo codes for the brand's e-commerce platform

Latest News

Aug. 03, 2026

Quilter Campaign Helps You Rethink Your Money Relationship

Money Needs a Plan' campaign from Joint and Bountiful Cow pairs humour with a context-led media strategy

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy