R.S.I. - Road Safety Institute
The "Hellenic Research and Training Institute for Road Safety and the Prevention & Reduction of Traffic Accidents " Panos Mylonas " (I.O.AS. ) " was established on May 12 , 2005.
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May. 16, 2025
"Flowers on the Road" – A Sobering Tribute from I.O.AS. Panos Mylonas
To mark its 20th anniversary, the Road Safety Institute of Greece (I.O.AS.) Panos Mylonas launched a powerful campaign that redefines the symbolism of flowers
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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth