Regina

At Regina, we may be in the business of making paper. But our real mission is greater.

Oct. 03, 2025

Regina Levels up with Gaming-Inspired Campaign to Promote Sustainable Living

Regina, maker of Blitz, Absorb and Soft Bamboo, taps into nostalgic gaming culture with its latest campaign

Latest News

Aug. 10, 2026

System1 Testing: Graze will Drive Craze - as Long as Supermarkets Stay Stocked

New Graze Oat Brownies range scores 4.8 Stars, signalling strong commercial potential, but risks of product cannibalisation

Aug. 10, 2026

Tesco Whoosh Enters its Action Hero Era

Tesco Whoosh gets serious about rapid delivery in campaign from BBH London, directed by Bradley & Pablo through PRETTYBIRD