The Salvation Army

The Salvation Army is committed to doing the most good for the most people in the most need.

Feb. 20, 2026

The Salvation Army Launches the World's First Digital Thrift Store on Roblox

Created by independent agency BarkleyOKRP in partnership with immersive game studio The Gang

Dec. 12, 2025

The Salvation Army's Latest Campaign Spotlights the Impact of Community Giving

A campaign blending gentle humor and grounded drama highlights Adult Rehabilitation Centers with a touching emotional payoff

Dec. 03, 2025

Ad of the Day | Editorial Board Feels Joy with Salvation Army

The spots, via agency Lerma, embody the spirit of the season where generosity and kindness come together with joy

Dec. 22, 2023

Camp Lucky's Adam Littke Directs The Salvation Army's Spots, "Coach Dolly" and "Lead In Video"

The Salvation Army’s spots, "Coach Dolly" and "Lead In Video," via agency LERMA/ and directed by Adam Littke of Camp Lucky, star the iconic country singer Dolly Parton

Oct. 19, 2023

The Salvation Army Delivers a Powerful Call to Action in "Silent Night"

Edited by Camp Lucky’s Elizabeth M. Stewart for agency LERMA/, the short film presents the journey of a displaced family

Dec. 02, 2021

The Salvation Army Helps People "Keep It Going" In New PSA

Produced by Camp Lucky For Agency LERMA/ and directed by Jeff Bednarz

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing