The Salvation Army

The Salvation Army is committed to doing the most good for the most people in the most need.

Feb. 20, 2026

The Salvation Army Launches the World's First Digital Thrift Store on Roblox

Created by independent agency BarkleyOKRP in partnership with immersive game studio The Gang

Dec. 12, 2025

The Salvation Army's Latest Campaign Spotlights the Impact of Community Giving

A campaign blending gentle humor and grounded drama highlights Adult Rehabilitation Centers with a touching emotional payoff

Dec. 03, 2025

Ad of the Day | Editorial Board Feels Joy with Salvation Army

The spots, via agency Lerma, embody the spirit of the season where generosity and kindness come together with joy

Dec. 22, 2023

Camp Lucky's Adam Littke Directs The Salvation Army's Spots, "Coach Dolly" and "Lead In Video"

The Salvation Army’s spots, "Coach Dolly" and "Lead In Video," via agency LERMA/ and directed by Adam Littke of Camp Lucky, star the iconic country singer Dolly Parton

Oct. 19, 2023

The Salvation Army Delivers a Powerful Call to Action in "Silent Night"

Edited by Camp Lucky’s Elizabeth M. Stewart for agency LERMA/, the short film presents the journey of a displaced family

Dec. 02, 2021

The Salvation Army Helps People "Keep It Going" In New PSA

Produced by Camp Lucky For Agency LERMA/ and directed by Jeff Bednarz

Latest News

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food

Sep. 25, 2026

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design