Saudi Tourism Authority

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies and other commercial partners.

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The activities of the Saudi Tourism Authority are guided by a Board of Directors who have substantial relevant expeience, both in Saudi Arabia and internationally. Together, our Board members bring a diverse range of skills and knowledge to inform the direction of the Authority.

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing