SMUG Dairy

Our delicious Blended Oat & Dairy range gives you that lovely dairy taste with lower sat fats & lower carbon emissions than standard dairy.

May. 22, 2025

Smug Dairy Takes its Brand Message to the Streets with 45 Different OOH Ads, Created by BMB

Called "SMUG as…", the work will appear on major OOH sites as well as on a fleet of digivans

Apr. 30, 2025

New BMB Work Ends the Dairy Dilemma for SMUG Consumers

SMUG Dairy, the hybrid range from Kerry Consumer Foods, has launched a new campaign showing conscious dairy lovers they can enjoy great taste without compromise

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players