South Western Railway

South Western Railway was created by amalgamating the reorganized Hubli division from South Central Railway with Bangalore & Mysore divisions of Southern Railway.

Oct. 28, 2025

Emotional Penalties Highlighted in South Western Railway's new "Dodge the Fare, Pay the Price" campaign by St Luke's

Following research conducted by Transport Focus, three Fare Dodging audiences are identified for this campaign

Sep. 15, 2025

South Western Railway Aims to Reduce Abuse Against Staff in New "Body cam Footage is Evidence"

Body cams record events from the staff’s perspective, including instances of verbal or physical abuse

Jul. 16, 2024

South Western Railway Unveils Exciting Range of Rewards in new Campaign from St Luke's

The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan

Mar. 04, 2024

St Luke's Uses Insults Thrown at SWR Staff in New Campaign to Tackle Abuse

OOH campaign highlights some of the verbal abuse its workers have been subjected to by agitated customers

Feb. 23, 2022

Ad of the Day | St Luke's Urges Audiences To "Spread Your Wings" In Debut Campaign

St Luke’s is introducing a new creative work for South Western Railway

Latest News

Jun. 26, 2026

The Cannes Lions International Festival of Creativity Announces Winners on its Penultimate Day

Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation

Jun. 26, 2026

World Scleroderma Foundation And Hello Turn Gloves Into Tools For Raising Awareness Of Scleroderma

The "Hand Couture – Put Yourself in Someone’s Gloves" campaign gives a voice to people living with scleroderma to raise awareness of the disease and support research