South Western Railway

South Western Railway was created by amalgamating the reorganized Hubli division from South Central Railway with Bangalore & Mysore divisions of Southern Railway.

Oct. 28, 2025

Emotional Penalties Highlighted in South Western Railway's new "Dodge the Fare, Pay the Price" campaign by St Luke's

Following research conducted by Transport Focus, three Fare Dodging audiences are identified for this campaign

Sep. 15, 2025

South Western Railway Aims to Reduce Abuse Against Staff in New "Body cam Footage is Evidence"

Body cams record events from the staff’s perspective, including instances of verbal or physical abuse

Jul. 16, 2024

South Western Railway Unveils Exciting Range of Rewards in new Campaign from St Luke's

The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan

Mar. 04, 2024

St Luke's Uses Insults Thrown at SWR Staff in New Campaign to Tackle Abuse

OOH campaign highlights some of the verbal abuse its workers have been subjected to by agitated customers

Feb. 23, 2022

Ad of the Day | St Luke's Urges Audiences To "Spread Your Wings" In Debut Campaign

St Luke’s is introducing a new creative work for South Western Railway

Latest News

Aug. 28, 2026

Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products

The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off

Aug. 28, 2026

Beauty Brand LUX Puts Singapore's Fashion Crowd on the Spot at Orchard Road Fashion Week

Red-carpet stunt with Sky Alfonso brings the viral #LUXMyWill trend to life, asking what a "final fit" says about identity and legacy