Strong Roots

Simple, real food.

+353 1 872 7677

We started this journey with one product, and a radical thought: Food can be better. The modern diet is killing us, and the earth. There are two food solutions that give us a chance to make a difference: Plant-based. And frozen. So we put those at the heart of what we create. Starting with taste, then nutrition and then cost – both to you and to the planet - we are making it better. What you get with Strong Roots is simple, real food. Uncomplicated. Delicious. Better for you. And easy, to give you more time for everything else. We work with the best producers in the world to source the finest vegetables and freezes them from the harvest to guarantee freshness and ensure nutrients are not lost in transportation. Our food is highly awarded, winning some of the industry’s most coveted taste awards. A great source of fibre, is vegan friendly and has no artificial flavours.

Latest News

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy

Jul. 31, 2026

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences