Sulwhasoo
Building a world of beauty powered by art and heritage.
Rooted in Korean heritage, Sulwhasoo was born in 1932. With a pioneer spirit that still inspires us today, we explored the unknown and were the first to infuse ginseng with skincare. We create products as works of art, powered by heritage and unique skin science to transcend time and generations. With artistry and creativity as our vehicle, Sulwhasoo aims to bring new experiences globally, inspiring people to explore their heritage and create their own version of beauty.
Latest News
Jul. 20, 2026
Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts
Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory
Jul. 20, 2026
Visit Seattle Launches "Let's Play SEA 26" Citywide Brand
Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup