Svenska Spel

Svenska Spel is a state-owned company operating in the regulated gambling market in Sweden.

Mar. 08, 2024

The 70s Hit "Dreamer" to Inspire Swedes to "Keep Life Dreamy"

The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires

Latest News

Oct. 02, 2026

Editorial Company Papercut Announces its "Official" Debut

Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.

Oct. 02, 2026

Crufts Appoints Tommy to Create new Campaign Platform for 2027

New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience