Switzerland Tourism
Marketing organization promoting Switzerland worldwide as an attractive and diverse travel destination
Switzerland Tourism is the national marketing and sales organization for Switzerland. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops a systematic marketing programme that it implements creatively with its partners through a full range of promotional and sales techniques. Headquartered in Zurich, ST is present in 26 countries, employing 239 staff.
Latest News
Apr. 18, 2024
Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris
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Apr. 18, 2024
Cannes Lions Unveils 2024 Programme
Speakers will prove how award-winning creativity achieves business growth and explore the innovation set to transform the industry, as part of the Festival's five core streams