Tena

TENA is a Swedish-based brand of Essity that specializes in products for adults with urinary or fecal incontinence, such as pads and diapers. TENA also produces a youth diaper brand for teenagers and larger children.

Jan. 06, 2025

TENA Men and ZEAL Tackle Men's Health Taboos with Big Game 16 Launch for Dry January

"The Dry Inn Clubhouse" rugby game activation will be followed by a month-long in-store push, giving a new meaning to "Dry January"

Apr. 29, 2022

Ad of the Day | Channel 4's Advertising Award-Winner TENA Launches New #LastLonelyMenopause Campaign

Creative agency AMV BBDO’s winning campaign for TENA

Mar. 09, 2020

Tena's New #Ageless Campaign Talks Sex to Challenge Perceptions of Ageing and Incontinence

Long and short-form content will also run on social, directing people to the 60 second #Ageless ad.

Apr. 26, 2019

Tena Re-Imagines Victoria's Secret Catwalk Image to Launch New Silhouette Noir Underwear

Market-leading incontinence brand launches first campaign of new platform idea "I Will Be Me" by AMV BBDO which sets out to break taboos around incontinence

Latest News

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food

Sep. 25, 2026

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design