The Directorate-General for Traffic

The General Directorate of Traffic (commonly known as DGT ) is an autonomous body of the Government of Spain dependent on the Ministry of the Interior responsible for the execution of road policy on state-owned roads in Spain.

Oct. 23, 2025

"To Die or to Lose Your Life": The New Campaign Created by Ogilvy for DGT

Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road

Apr. 16, 2025

The DGT and Ogilvy Launch "Viva Vivir", a Campaign that Puts Life at the Heart of Road Safety

A piece that reminds us we live in a country so full of life, it’s too much to lose on the road

Latest News

Jun. 29, 2026

Abarth Brings the New Abarth 600e into the Gaming World with Gangstar Vegas with Instagram Campaign

Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game

Jun. 29, 2026

TRY and Martin Werner Celebrate the Beauty of Mediocrity for Norsk Tipping

The film opens in reverence, using the visual grammar of sport, shot closely and building anticipation for something great about to happen