The Directorate-General for Traffic

The General Directorate of Traffic (commonly known as DGT ) is an autonomous body of the Government of Spain dependent on the Ministry of the Interior responsible for the execution of road policy on state-owned roads in Spain.

Oct. 23, 2025

"To Die or to Lose Your Life": The New Campaign Created by Ogilvy for DGT

Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road

Apr. 16, 2025

The DGT and Ogilvy Launch "Viva Vivir", a Campaign that Puts Life at the Heart of Road Safety

A piece that reminds us we live in a country so full of life, it’s too much to lose on the road

Latest News

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing