
The Directorate-General for Traffic
The General Directorate of Traffic (commonly known as DGT ) is an autonomous body of the Government of Spain dependent on the Ministry of the Interior responsible for the execution of road policy on state-owned roads in Spain.
"To Die or to Lose Your Life": The New Campaign Created by Ogilvy for DGT
Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road
The DGT and Ogilvy Launch "Viva Vivir", a Campaign that Puts Life at the Heart of Road Safety
A piece that reminds us we live in a country so full of life, it’s too much to lose on the road
Latest News
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
Sep. 03, 2026
Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm
Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing


