The North Face

Never Stop Exploring™

The North Face®, a VF Corporation brand, is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

At The North Face® we dare to lead the world forward through Exploration. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people

Latest News

Jun. 09, 2026

Dotted Line Agency Launches Humorous Campaign for First Team Auto Group

Regional creative frames unique benefits delivered by 80-year-old automotive dealership

Jun. 09, 2026

Scandinavian Designs Launches First National Brand Campaign

While the category typically focuses on product, promotions and staged settings, “Sense of Home” leads with emotion and real human living