The North Face

Never Stop Exploring™

The North Face®, a VF Corporation brand, is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

At The North Face® we dare to lead the world forward through Exploration. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people

Latest News

Jun. 09, 2026

Scandinavian Designs Launches First National Brand Campaign

While the category typically focuses on product, promotions and staged settings, “Sense of Home” leads with emotion and real human living

Jun. 09, 2026

Austin PBS Launches New Original Docuseries David Eats Everywhere

Hosted by popular Austin food blogger David Douglass, the six-part series premieres June 10 on the Austin PBS YouTube Channel