The North Face

Never Stop Exploring™

The North Face®, a VF Corporation brand, is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

At The North Face® we dare to lead the world forward through Exploration. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people

Latest News

Jul. 21, 2026

Raindrop Scores Major Creative Coup with the Addition of Rob Strasberg as Creative Chairman

The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future

Jul. 21, 2026

Tennessee Tourism Puts a "Real Seal" on Photos AI Can't Fake

Tennessee Department Of Tourist Development in partnership with VML launched an industry-first photo certification campaign