This Girl Can

#ThisGirlCan celebrates the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.

This Girl Can is UK's nationwide campaign to get more women and girls active, no matter what their age, shape or ability. Let's overcome fear of judgement - for good. Powered by National Lottery players

Latest News

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food