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VIRGIN ACTIVE

Sep. 16, 2024

Virgin Active Calls Out "Toxic Wellness" in its First-Ever Global Campaign from We Are Pi

Virgin Active is calling on people to "Leave the cult, Join the club" and rebel against the toxicity of the wellness industry in a new global campaign

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy