Welch's Fruit Snacks

Made with Real Fruit, every bite of Welch’s® Fruit Snacks is bursting with delicious taste!

Jan. 22, 2026

Welch's Fusion Invites Fans to Taste the Ultimate Remix with Two New Varieties and Upcoming Music Activations

Brand introduces exciting new flavor offerings plus a multi-year music festival push kicking off at Governors Ball

Jul. 15, 2025

This Back-to-School Season, Welch's Fruit Snacks Teams up with Crayola to Put Teachers First

America's #1 Fruit Snacks Brand honors teachers with limited-edition packs and invites families to nominate inspiring educators

Apr. 23, 2025

Writer's Block? Welch's Fruit Snacks Launches AI-Powered Tool to Make Lunchbox Notes More Meaningful

The Welch's Fruit Snacks Lunchbox Notes Translator, made with Makers and AI tech, uses proprietary AI to elevate personalization

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness