Whole Earth

Back in 1967, brothers Craig and Gregory Sams opened an organic, vegetarian, macrobiotic restaurant in London called Seeds – a pioneering move, when you consider that organic food was little-known back in the days of mini-skirts and Beatlemania. Luckily, Londoners couldn’t get enough of this healthy, planet-friendly fare. So they created Whole Earth, a company that would bring delicious, organic food to the masses – everything from famously good peanut butter to the UK’s first organic cornflakes.