Whole Earth
Back in 1967, brothers Craig and Gregory Sams opened an organic, vegetarian, macrobiotic restaurant in London called Seeds – a pioneering move, when you consider that organic food was little-known back in the days of mini-skirts and Beatlemania.
Back in 1967, brothers Craig and Gregory Sams opened an organic, vegetarian, macrobiotic restaurant in London called Seeds – a pioneering move, when you consider that organic food was little-known back in the days of mini-skirts and Beatlemania. Luckily, Londoners couldn’t get enough of this healthy, planet-friendly fare. So they created Whole Earth, a company that would bring delicious, organic food to the masses – everything from famously good peanut butter to the UK’s first organic cornflakes.
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