Women In Games

Global activists for women in games and esports

May. 11, 2023

Ad of the Day | Dove Continues to Fight Against Toxic Misrepresentation in Gaming

A campaign by LOLA MullenLowe, Dove is striving for better representation in gaming.

Feb. 17, 2022

What If Video Games Heroes Rolled Their Hips To Send An Important Message?

Women in Games assembles video games heroes to raise awareness about gender stereotypes in video games

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness