
Wonder Bread
America’s favorite bread since 1921.
In 1921, the “wonder” of seeing hundreds of hot air balloons gliding across the sky inspired Elmer Cline to give Wonder Bread its iconic name.
Latest News
Sep. 03, 2026
Rival Earns 2 Honours Recognising Fastest-Growing Companies
Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth
Sep. 03, 2026
Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"
The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge
