WOO

The first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen.

We are a first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen. Brought to you by ITV, woo makes wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.

A place for self-expression and discovery, woo provides a voice for a new type of wellness for young people, and a platform for brands that align with the values of a Gen Z audience.

Latest News

Jun. 26, 2026

The Cannes Lions International Festival of Creativity Announces Winners on its Penultimate Day

Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation

Jun. 26, 2026

World Scleroderma Foundation And Hello Turn Gloves Into Tools For Raising Awareness Of Scleroderma

The "Hand Couture – Put Yourself in Someone’s Gloves" campaign gives a voice to people living with scleroderma to raise awareness of the disease and support research