World Market

In the late 1950s, a San Francisco businessman turned traveler and importer began selling shiploads of hand-woven wicker from one of the city’s piers. As crates were unloaded, locals lined up and loaded up. Even curious tourists were drawn to the unique and unusual. With such a receptive audience eagerly awaiting his return, it only made sense to open a store. And in 1958 he opened the first store in San Francisco’s famed Fisherman’s Wharf and called it Cost Plus World Market....