Yum Yum

A part of the Quebec landscape for more than 60 years, Yum Yum boasts a rich history that deserves to be told and makes the brand truly authentic.

Paul Jalbert, owner of Krispy Kernels, seized the opportunity to extend the product line-up he offered across his well-established network by purchasing Yum Yum Chips in 1959 with his brother Louis de Gonzague. Yum Yum had been founded three years prior in Laurierville, Quebec, by the Bergeron brothers, who were potato...