Zij-kant
ZIJkant is a socio-cultural movement specializing in gender equality and equal opportunities.
Mar. 12, 2026
ZIJKANT Show the Extraordinary Lengths Women will Go to for Equal Pay
Created for Equal Pay Day in Belgium by mortierbrigade and directed by Lionel Goldstein through Czar, the spot calls to close the gender pay gap
Apr. 17, 2025
Ad of the Day | What’s the Secret to Business Success? Working with Underpaid Women, Says Zijkant in New Campaign
Created by mortierbrigade and Lionel Goldstein, this Employee Day ad humorously spotlights the global gender pay gap
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Aug. 28, 2026
Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products
The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off
Aug. 28, 2026
Beauty Brand LUX Puts Singapore's Fashion Crowd on the Spot at Orchard Road Fashion Week
Red-carpet stunt with Sky Alfonso brings the viral #LUXMyWill trend to life, asking what a "final fit" says about identity and legacy